Social Post Policy for Authors

Social media can help authors build an audience around their webnovels, but successful promotion is not about posting the same novel link again and again.

Readers are more likely to follow an author when the account gives them something interesting to interact with webnovel recommendations, genre discussions, rankings, characters, power systems, tropes, memes, writing content, and other topics they already care about.

Your novel should be part of your social-media presence, not the whole presence.

Build your content around your genre

Start by choosing the audience your novel is written for. For example:

LitRPG

• System mechanics
• Stats and classes
• Leveling & Skills
• Dungeon stories
• Popular LitRPG recommendations
• Interesting progression systems

Progression Fantasy

• Power progression
• Cultivation systems
• Realm rankings
• Weak-to-strong protagonists
• Popular progression novels
• Character progression

Cultivation / Xianxia

• Cultivation realms
• Sects & Dao
• Heavenly techniques
• Spirit beasts
• Martial arts
• Xianxia recommendations
• Power-system comparisons

Romance / Fantasy Romance

• Romance tropes
• Character dynamics
• Enemies-to-lovers
• Slow burn
• Favourite couples
• Fantasy-romance recommendations

The content should make sense for the readers you want to attract to your novel.

Balance promotion with good and genuine content

A social account that talks about only one novel can quickly become repetitive.

A useful starting structure is: 2 Promotional posts → 2 Normal posts

For every couple of posts promoting your own work, create genuine content that is not simply another advertisement for your novel.

For example:

Promotion: A new chapter is out! The protagonist finally reaches the next cultivation realm...

Promotion: My LitRPG novel has reached 50 chapters...

Genuine: Which LitRPG has the most interesting progression system in novels I have read?

Genuine: Here's a comparison of five popular cultivation power systems.

The ratio does not have to be treated as a rigid platform rule. It is a practical way to avoid making an account feel like an advertisement feed. Over time, adjust the mix based on how your audience responds.

What does genuine content look like?

Not every promotional post needs to be a direct advertisement. Instead of repeatedly posting “Read my novel”, introduce readers to the characters, world, powers, conflicts, and ideas that make your story interesting, and sneak peek your novel in it.

The goal is for promotion to feel like you're showing readers something from your novel, rather than simply asking them to read it.

You can do this through memes, comparisons, discussions, recommendations, milestones, character posts, or short pieces of worldbuilding.

1. Introduce a Character

Give readers a reason to become interested in a character before asking them to read the story.

Ex: Meet Kael. He looks calm, but there's one problem: every time he uses his ability, he loses one of his memories. You can then briefly introduce the novel and where readers can find it.

2. Share an interesting post of abilities or power

Make a post about various famous abilities the readers mostly like the system in Solo Leveling, Devil Fruit powers, Ninja techniques etc, and add the unique power your main character have and make sure the post has a novel cover and name to help the readers to find it easily.

Which ability will you choose? You can ask this to get user’s opinions too. Like maybe some people choose to copy another person's skill for 10 minutes — but you permanently lose one of your own skills afterward.

This gives readers something to discuss while also introducing an element of your novel.

3. Compare your story with popular series

Comparisons can help readers immediately understand the kind of story you're writing.

For example: If you like X for its progression system and Y for its character-driven conflicts, my novel combines those elements with… The comparison should explain the real similarities or differences, rather than simply using a popular title as clickbait.

Share a Worldbuilding concept

Give readers a small look into your world like in my cultivation world, breaking through to the next realm isn't enough. Every breakthrough changes the way your body interacts with spiritual energy.

You don't need to explain the whole stuff. A single interesting concept can be enough to start a conversation.

Use Memes and Funny posts

Not every post needs to be serious. Memes can introduce your characters, world, power system, or the problems they constantly get themselves into.

MC: "I'm going to stay out of trouble this time."

Five chapters later: Accidentally declares war against a powerful sect.

The joke itself should be entertaining, while also giving readers a glimpse of your story.

Share a hooking character's dilemma

Turn an actual situation from your story into something readers can react to.

Example: Your best friend has betrayed your party. You discover they had a reason for doing it. Do you forgive them or fight them? You can then explain how your own character handles the situation.

Celebrate story milestones

Milestones are another natural opportunity to talk about your novel.

For example:

50 chapters! 🎉 Kael has survived three major battles, lost his strongest ability, and somehow made even more enemies.

A milestone post can celebrate the achievement while giving readers a reason to become curious about what happened.

Share a hooking quote or scene (Video or art posts)

A short quote, funny interaction, or interesting exchange between characters can work as its own post. Example:

Person 1: "You said you knew the way."

Person 2: "I did."

Person 3: "We're standing inside a dragon's nest."

Person 4: "Yes. That's the problem."

Give readers enough context to understand why the moment is interesting without dumping a large excerpt.

Ask readers what they would do

Turn something from your story into a question like you have one healing potion left, and your strongest ally is badly injured, but you know you'll need it later. Do you use it now or save it?

This can introduce a real dilemma from your story while giving readers something to participate in.

Recommendations can include your own novel

You can also create posts around recommendations, comparisons, or lists.

For example: 6 LitRPG novels to check out if you enjoy complex progression systems

If your own novel fits the topic, you can include it alongside other relevant top novels, but be transparent that it is your own work.

For example:

#4 — My novel, [Title]

I wrote this one around a progression system where…

This is much more natural than making a fake recommendation while pretending to be an unrelated reader.

The main principle

Promotion doesn't have to mean hiding the fact that you're promoting. A post can openly feature your novel while still being interesting on its own. Think about what you're showing:

• Character → Personality
• Power → Ability
• Worldbuilding → Curiosity
• Comparison → Context
• Meme → Entertainment
• Dilemma → Discussion
• Milestone → Progress
• Quote → Art or video
• Recommendation → Discovery

The novel is still being promoted, but the reader is being introduced to the story itself, rather than being shown the same “Read my novel!” message repeatedly.

Promotion should still be clear

When you promote your novel, don't hide the fact that it is your novel. A straightforward promotional post can be:

New Progression Fantasy Web Novel

A young cultivator discovers that every breakthrough gives him greater power—but takes something from him in return.

Genre: Progression Fantasy / Cultivation For readers who enjoy: Power progression, cultivation realms and dangerous abilities.

Read: [Novel link]

The reader should immediately understand what the story is about. You don't need to create a fake discussion first and then reveal the novel.

Don't pretend to be a reader

If you are the author, don't present your own novel as though you randomly discovered it.

Avoid: “Guys, I just found this amazing novel. You have to read it!” and give your own novel when you are actually the author.

Instead: “I recently published a fantasy progression about…’explain the main hook’”

Being transparent makes the promotion more trustworthy.

Choose quality over quantity

Posting ten promotional links in a day is not a social-media strategy.

If every post says: Read my novel and new chapter always, then people have a minor reason to follow the account. Instead, build a recognizable content pattern: Interesting webnovel content include webnovel recommendations, power systems discussions, what would you love to read, reader engagement, followers, occasional novel promotion, and slowly this will lead to a great number of people recognising your work. The goal is to build an audience first and then give that audience opportunities to discover your work.

Adapt content to each platform

The same idea can be presented differently depending on the platform.

1. Reddit

Participate in the specific community and follow its rules. Use discussions, recommendations, memes or approved promotional formats appropriate to that subreddit.

Guide: Reddit Marketing Guide

2. Facebook

Use relevant reader and writer groups. Some groups are discussion-focused while others are designed for book promotion. Follow the group's rules and use its promotional format when available.

Guide: Facebook Marketing Guide

3. Instagram

Focus on visual content and posts like webnovel recommendations, power systems, covers, character arts, reels, tropes discussion and recommendations, short story hooks, and chapter milestones.

4. TikTok

Similar as Instagram, and turn your novel's ideas into short-form content like story hooks, which characters readers love, tropes, worldbuilding, writing experiences and recommendations, funny webnovel situations, and “If you like X...” recommendations

5. X / Twitter

Use similar types of content as Instagram and Tiktok.

Build a following before expecting promotion to work

An author account with no audience and nothing but promotional links has very little reason for people to follow it. Start by consistently creating content around your genre.

For example, a LitRPG author could build an account around: LitRPG recommendations + system discussions + memes + reader questions + occasional novel promotion.

A cultivation author could build around: Xianxia recommendations + cultivation systems + realm discussions + memes + character discussions + occasional novel promotion.

Slowly, readers begin following because they enjoy the content. Your novel then becomes one part of an account they already recognize.

Avoid these practices

Don't:

• Spam your novel link across multiple communities
• Copy-paste the exact same post everywhere
• Make every post about your own novel
• Pretend to be an unrelated reader
• Create fake discussions to generate promotional opportunities
• Use unrelated trending topics just to insert your book
• Send unsolicited promotional DMs
• Ignore community-specific rules
• Repeatedly post the same promotion when there is no new information
• Buy or manufacture fake engagement

Promotion should be transparent, relevant and proportionate.

Simple content plan

An author can start with something as simple as:

Post	Type	Example
1	Genuine	Interesting webnovel recommendation
2	Genuine	Power-system discussion
3	Promotion	Novel/chapter update
4	Genuine	Genre meme or reader question
5	Genuine	Tier list / ranking systems
6	Promotion	Story hook or milestone

This gives the account variety while still giving the author's novel regular visibility.

The 2:2 approach is a starting framework, not a requirement. If your audience responds better to a different balance, adjust it.

Before you post: Checklist

Content:

• Is this post useful or interesting on its own?
• Is it relevant to my novel's genre?
• Am I giving readers something besides a link?

Promotion:

• Is it clear that I am promoting my work?
• Does the post explain the story quickly?
• Is there a genuine reason for someone to click?

Community:

• Have I checked the platform/group/subreddit's current rules?
• Is promotional content allowed in this format?
• Am I posting in a community where this content actually belongs?

Account:

• Am I mixing promotional and genuine content?
• Am I building a following rather than only advertising?
• Would someone still want to follow this account even if they weren't ready to read my novel?

The goal of social-media marketing is not to make every post a promotion. Build an audience around the kind of stories you write, give them content they genuinely enjoy, and let your novel become a natural part of that audience's discovery journey.